The Trump campaign is using a simple but effective tactic that has been tried and tested in other races across the country: advertising a cheap, simple sandal with an appealing, low-cost slogan.
The campaign’s new $7 Million campaign slogan, “Trump the Fixer,” will be in ads and on its website this week, including a video that shows a man wearing the cheap, high-end sandal sitting in the Oval Office with his arms crossed in front of a portrait of Ronald Reagan.
The slogan is the result of a $7-million ad buy from the ad agency Creative Strategies that started in August.
The ad says the slogan, which comes from a campaign email sent out by campaign manager Corey Lewandowski in September, “is about the power of a great president, the strength of a good president and the power that the American people have to fix it.”
It also suggests a candidate’s signature shoe would be a good alternative to the president’s signature sandals.
The $7 campaign slogan was developed by creative director Josh Stelzer, who also worked on Donald Trump’s 2016 campaign, and was designed by former Trump campaign manager and current advertising veteran Mike McKenna.
The slogan is designed to be a combination of the candidate’s trademarked slogan and his signature shoe.
The campaign says it is similar to the slogan “The Fixer” used by former President Barack Obama in 2016.
The candidate’s campaign website is also featuring the campaign slogan with the link to the ad.
Trump is using the campaign’s low-budget, low cost campaign ads to try and entice people to vote for him, even though he is the only presidential candidate in history to be without a major-party presidential nomination.
That has hurt him in the polls.
Trump has consistently polled well among women, minorities and independents.
The latest ABC News/Washington Post poll showed Trump with a 15-point lead over his Democratic opponent, Hillary Clinton.
The Post/ABC News poll was conducted Sept. 28-Oct. 1 among a random national sample of 1,501 adults, including 611 likely voters.
The Post/CBS News poll of 2,002 likely voters has Trump with 45 percent to Clinton’s 39 percent, with Libertarian Gary Johnson and Green Party candidate Jill Stein on 6 percent each.
The election is Nov. 8.